Job Description:
We are seeking a creative and strategic Digital Marketing Specialist with experience in B2B SaaS applications to join our team. The ideal candidate will have a solid background in crafting targeted marketing campaigns, managing multiple social media platforms, and possessing project management skills to oversee marketing initiatives from conception to execution.
Responsibilities:
- Develop and execute digital marketing campaigns to generate leads and increase brand awareness in the B2B SaaS space.
- Manage multiple social media profiles, creating and scheduling engaging content that resonates with our target B2B audience.
- Use analytics tools to track campaign performance and optimize strategies based on data insights.
- Collaborate with cross-functional teams to align marketing strategies with business goals.
- Lead and manage marketing projects, ensuring they are delivered on time and within budget.
- Create content for all digital platforms that speaks to our core business audience, including blogs, white papers, and case studies.
- Stay up-to-date with the latest trends and technologies in digital marketing and SaaS industries.
Qualifications:
- Proven experience as a Digital Marketing Specialist or similar role with a focus on B2B SaaS products.
- Strong creative skills with the ability to produce innovative and original ideas.
- Experience with SEO/SEM, Google Analytics, CRM software, and content management systems.
- Proficient in managing large-scale social media accounts across various platforms.
- Excellent project management skills with an ability to set priorities and meet deadlines.
- Exceptional communication and organizational skills.
- Bachelor’s degree in Marketing, Digital media, or relevant field.